Podcasting
is tougher
Tougher to make a hit.
Tougher to find listeners.
Tougher to keep an audience.
Strategic Audio Advisors in a Rapidly Evolving Landscape
We have a deep history of building, scaling, and refining audio brands. We can help you with:
Podcast Development - From concept, through launch, and growth
Audience Development - Optimizing the right mix of paid, earned and owned channels
Rightsizing your Organization - Sharpening capabilities for efficiency and effectiveness
Optimize and Grow
This is our "Grid of Pain."
Most content lives in the bottom left square - lower value and awareness.
The not-so-easy mission is getting to the upper right quadrant of high value and awareness.
Our diagnostic PodQuest process defines opportunities and pathways to get there.
Trusted Advisor To:
Insights & Experience
Amplifi Media advises media networks, brands, and podcast industry partners.
We specialize in content development, audience retention, and organizational design - defining a path forward. We work side-by-side with our clients providing growth.
Actionable Outcomes
Strengthen your audio initiative with the right mix of services to reach your goals. No two clients are the same. Has your podcast plateaued? Not sure what to do with a new show or idea? Need to rightsize your organization's structure? We create your playbook for success.
Strategy
Intelligence and research
Custom plans and roadmaps
Effective promotion tactics
Content
Design and development
Branded content guidance
Talent and team coaching
Business
Interactive workshops
Industry connections
Enterprise efficiency
The Amplifi Media Thought Letter:
News, Engagements, Recaps
The Rise of Local Podcasting
At the Borrell Local Advertising Conference in March in Phoenix, we are convening a half-day local podcasting workshop for executives.
Your Promos Aren’t Very Good
Too often podcast and radio promos are far down the priority list. That’s too bad because promos are more important than ever. Steve joins Matt Cundill on his “Sound Off” podcast.
The Business of Podcasting at NYU
Steve is an Adjunct Professor at NYU where he created and teaches “The Business of Podcasting.” The first course at a major university focused on the growing business eco-system of podcasting.