Podcasting
is tougher

Tougher to make a hit.
Tougher to find listeners.
Tougher to keep an audience.

Strategic Audio Advisors in a Rapidly Evolving Landscape

We have a deep history of building, scaling, and refining audio brands. We can help you with:

  • Podcast Development - From concept, through launch, and growth

  • Audience Development - Optimizing the right mix of paid, earned and owned channels

  • Rightsizing your Organization - Sharpening capabilities for efficiency and effectiveness

Optimize and Grow

This is our "Grid of Pain."

Most content lives in the bottom left square - lower value and awareness.

The not-so-easy mission is getting to the upper right quadrant of high value and awareness.

Our diagnostic PodQuest process defines opportunities and pathways to get there.

 Trusted Advisor To:

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Insights & Experience

Amplifi Media advises media networks, brands, and podcast industry partners.

We specialize in content development, audience retention, and organizational design - defining a path forward. We work side-by-side with our clients providing growth.

Actionable Outcomes

Strengthen your audio initiative with the right mix of services to reach your goals. No two clients are the same. Has your podcast plateaued? Not sure what to do with a new show or idea? Need to rightsize your organization's structure? We create your playbook for success.

Strategy

  • Intelligence and research

  • Custom plans and roadmaps

  • Effective promotion tactics

Content

  • Design and development

  • Branded content guidance

  • Talent and team coaching

Business

  • Interactive workshops

  • Industry connections

  • Enterprise efficiency

The Amplifi Media Thought Letter: 

Featured
Should Podcasters Worry About Google’s AI NotebookLM?
Should Podcasters Worry About Google’s AI NotebookLM?

NotebookLM is undeniably fascinating—exciting, unsettling, and a little eerie.

Steve Pratt: How to Earn & Keep Attention
Steve Pratt: How to Earn & Keep Attention

Average is getting crushed. Earning attention is harder than ever. We interview Steve Pratt about his new book.

Key Takeaways from 'A View from the Top'
Key Takeaways from 'A View from the Top'

Video or not, AI, chasing audience, new forms of monetization all were on the table at this excellent Podcast Movement panel

Unleashing The Power Of Effective Audio Promos
Unleashing The Power Of Effective Audio Promos

The audio promo doesn't get the attention it deserves. At PM we joined forces with Cumulus Networks and System 1 to elevate the promo

This Will be a Remarkable Panel at Podcast Movement
This Will be a Remarkable Panel at Podcast Movement

AT Podcast Movement, we will cover, downloads,, AI, Video, monetization and so much more with this all-star group

Keynote: Unleashing the Power of Effective Audio Promos
Keynote: Unleashing the Power of Effective Audio Promos

Audio promos are more critical than ever. Too bad so many are repelling audience.

Why Subscriptions are not the solution for most podcasters
Why Subscriptions are not the solution for most podcasters

The New York Times has sent signals that much of their podcast initiative will move behind a paywall. Should you do the same thing?

Podcasting Captures Younger Audiences in an aging Media World
Podcasting Captures Younger Audiences in an aging Media World

Traditional media is much older than you might think. But not podcasting.

News, Engagements, Recaps

The Rise of Local Podcasting

At the Borrell Local Advertising Conference in March in Phoenix, we are convening a half-day local podcasting workshop for executives.

Your Promos Aren’t Very Good

Too often podcast and radio promos are far down the priority list. That’s too bad because promos are more important than ever. Steve joins Matt Cundill on his “Sound Off” podcast.

The Business of Podcasting at NYU

Steve is an Adjunct Professor at NYU where he created and teaches “The Business of Podcasting.” The first course at a major university focused on the growing business eco-system of podcasting.